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Case study

Greatway Property Services logo Greatway Property Services

A full marketing system for a Calgary cleaning & painting company.

Industry
Local Service
Service
Website, SEO & Lead Gen
Site

Brand overview

Greatway Property Services covers commercial and residential cleaning, interior and exterior painting, and epoxy flooring across Calgary. They had the crews and the reputation, but no online presence to back it up. ScaleUp Demand handled the full marketing build-out — the goal wasn't just a nicer-looking site, it was a business that generates its own leads instead of relying purely on referrals.

Services:

Website Design & Development
Local SEO
AI Voice Agent & Lead Capture
Ongoing Optimization
Greatway exterior painting Greatway interior painting Greatway window cleaning Greatway epoxy flooring

Background

Opportunities for Growth

  • No website meant every quote request depended on someone answering the phone at exactly the right moment.
  • Zero visibility for Calgary-area searches across cleaning, painting, and epoxy flooring.
  • After-hours calls and missed calls meant lost jobs with no way to follow up.
  • Three service lines with no single system tying leads together.

What We Did

We designed and built a full commercial site from scratch, with dedicated service pages for cleaning, painting, and epoxy flooring. On top of that we run local SEO so Greatway shows up for Calgary-area searches, and built a GoHighLevel-powered AI voice agent that answers calls, captures leads, and routes them into the same pipeline as web form submissions — so a missed call during a job site never means a missed lead.

3x
Weekly quote requests
24/7
Lead capture, no missed calls
3
Service lines, one system

Want results like these?

Book a free strategy call and see what a 90-day plan looks like for your business.